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  • Ronnie Haskins

How Is an Auto Broker Different?

What makes an Auto Broker different from a salesperson at an auto dealership? We get that question often. And even though both sell cars, there’s considerable difference between the two.


Auto Broker vs. Car Dealership


1.Their Goal


The first and most important distinction between an auto broker and a car dealership is the goal. A car dealership, by default, must make their goal to sell whatever cars are on their lot. Their inventory is the first determining factor for your purchase, while your actual situation and needs take a back seat.


As an auto broker we are a licensed dealer that has access to nationwide inventory. Our goal is to find the right solution for you instead of selling you what we own. That means we can remove all emotion from our advice and direction, allowing us to focus solely on you. Our goal is to find the vehicle that fits your budget, your family and your desires. We ask thorough questions about your current situation and future goals - i.e. work commutes, growing family in the near future, empty-nesters, etc. We respectfully take a look at your financial situation, because our goal is to find a perfect fit, not a financial burden. In the end, it all comes down to you, not us. And that makes all the difference.


2.Their Payment Structure


Many dealerships push sales and their main goal is to sell you a vehicle for the highest amount possible. At AutoSearch, we’re not going to surprise you with hidden fees. Our flat fee is rolled into the cost of your vehicle and we will always tell you the price of your entire transaction up front.


3.Their Inventory


We already alluded to this one, but our customers love the world of options that open up to them when working with us. We’re not bound to just one make or manufacturer. In fact, often we don’t even start talking about makes or models until we’ve had a thorough discussion about needs and wants. And then the open road is before us. We can pull from thousands of vehicles to get the make, model, condition, year, and mileage you want. We can broker new cars or used cars and also offer leasing and financing.


In the end, we see ourselves as your partner. For many, buying a car is the second biggest purchase they’ll ever make. Why wouldn’t you have someone on your side, giving you unbiased advice and thoughtful direction that will set you up for success.


Ready to get started? We’ve made it simple! Book an online zoom appointment to see if we’re the right fit for your needs.


Book Now!



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AutoSearch USA

5376 Tomah Dr #100, Colorado Springs, CO 80918

(719) 528-8700

Ready to get started?

We are a team of auto brokers in Colorado Springs with a passion to change the car-buying process into a positive experience, by putting our customer first and finding the right fit for the client's needs above all else. 

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